Red Hot World Buffet had a proven business model, providing good quality food from around the world, in a buffet environment, catering for all, including families. Design at Source’s roll was to reflect this in a new dynamic brand, that lifted it above its competitors. A story was written to ensure a strong identity, with the customer embarking on a journey of discovery.
An eclectic mix of design cues, from around the world were used in a contemporary, quality setting, ensuring success into the future.